Broker Check
Brad Katz, CWS®, AIF®

Brad Katz, CWS®, AIF®


Brad Katz, CWS®, AIF® is the founder of Lifelong Investments LLC and is a Registered Principal with First Allied Securities with more than 20 years of experience in the financial services industry. Specializing in comprehensive wealth management services, Brad works with each client to determine their specific goals and objectives before crafting a customized strategy designed to not only grow their wealth, but to also protect, distribute, and transfer their wealth.

Brad has frequently been recognized for his work in his community. Selected as one of the top financial advisors in New Jersey, he was named as a *Five Star Wealth Manager professional in New Jersey Monthly magazine from 2014 through 2019.

Brad is a Certified Wealth Strategist® practitioner, as well as and Accredited Investment Fiduciary® and holds securities registrations 7, 24, 51, 63, and 65, and is registered in New Jersey, New York, Pennsylvania, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Indiana, Michigan, North Carolina, New Hampshire, Ohio, Rhode Island and South Carolina.  Brad is also a licensed life and health insurance provider in New Jersey, New York, Pennsylvania, Florida, and North Carolina. He graduated cum laude from the University of Pittsburgh, where he received a Bachelor of Arts in Business.

Brad attained the Accredited Investment Fiduciary® credential in 2016.  Attainment of the AIF credential demonstrates understanding of the Prudent Practices and methodology.

Brad currently lives in Wayne, New Jersey with his wife, Stephanie, and their two sons, Mason and Justin. Outside of the office, he enjoys traveling, playing ice hockey, and coaching his sons’ ice hockey teams for the New Jersey Bandits in Wayne, NJ.


The Five Star Wealth Manager award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria. Eligibility criteria - required: 1. Credentialed as a registered investment adviser or a registered investment adviser representative; 2. Actively registered as a registered investment adviser or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by Five Star Professional, the wealth manager has not: A. Been subject to a regulatory action that resulted in a registration being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or Five Star Professional's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through Five Star Professional's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria - considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth managers. Award does not evaluate quality of services provided to clients. Working with a Five Star Wealth Manager does not ensure that a client or prospective client will experience a higher level of performance or results. The inclusion of a wealth manager on the Five Star Wealth Manager Award list should not be construed as an endorsement of the wealth manager by any client nor are they representative of any one client's evaluation. The Five Star award is not indicative of the wealth manager's future performance. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by Five Star Professional in the future. For more information on the Five Star award and the research/selection methodology, go to Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client.